Locate a child with a mobile

Locating missing children could be as easy as making a mobile phone call thanks to a new service KidsOK that is now available through high street stores.

Aug 11, 2005
By David Howell

Locating missing children could be as easy as making a mobile phone call thanks to a new service KidsOK that is now available through high street stores.

With a recommended retail price of £39.99, a parent can subscribe to the system that allows them to instantly locate the position of their child’s mobile phone. Designed by mobile and safety specialist mTrack Services, KidsOK allows parents subscribing to the service to establish the location of their child’s mobile phone within 60 seconds.

Rather than making unwanted phone calls or text messages to keep track of their child, parents using KidsOK simply ‘ping’ their child’s mobile by sending a text message to 60777 including the child’s name, for example “ping Mark”. KidsOK identifies the position of the child’s phone to within 500 metres in built up areas using GSM location based technology, sending a text description and map of the location back to the parent’s phone.

Richard Jelbert, CEO and co-founder of, mTrack Services said, “The KidsOK service is based on encouraging trust and co-operation between parent and child, striking a balance between giving kids their freedom and knowing where they are.”

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